adidas Dame4 

The 2017 adidas Dame4 was the fourth signature shoe for Damian Lillard. Keeping in mind Lillard's gritty playing style on the court and his vibrant lifestyle off the court, we wanted to showcase that same type of rawness to the campaign. By incorporating a collage-like aesthetic in the organic paper texture, hand-written text and photos we were able to successfully bring Lillard's personal style into the Dame4. 

Creative Director - Mark Dayao
Design Collaborations - Jonah Nolde, Ryan Schroeder
Copywriter - Brian Hamilton